A Favicon is that pretty little graphic in the address bar of your browser that shows up for some sites. For example, head on over to my client’s site Cochrane Insurance.com to see it in action. It’s pretty easy to complete this task on the Mac. First, head over to Steve Cooley’s instructional page. Download [...]

It all starts with filling out a few simple boxes:
- Headline
- Description Line 1
- Description Line 2
- Display URL
- Destination URL
Let’s start off with the Ad Headline. This will be what your user sees first, and what has to grab their attention immediately. On my bag of Green Tea I was drinking earlier, I noticed [...]