Archive for the 'Pay Per Click Advertising' Category

Writing a Great Google Ad Campaign

Monday, October 1st, 2007

It all starts with filling out a few simple boxes:
- Headline
- Description Line 1
- Description Line 2
- Display URL
- Destination URL
Let’s start off with the Ad Headline. This will be what your user sees first, and what has to grab their attention immediately. On my bag of Green Tea I was drinking earlier, I noticed [...]